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You have to earn client loyalty afresh, every single day

With a virtually unanimous vote the Extraordinary General Meeting of Shareholders approved the appointment of Hans Snijders as a new supervisory director of KAS BANK yesterday.

“An appointment as supervisory director is a particularly great honour, as well as being socially important,” says Hans Snijders. “I am keen to make use of my time at the company to contribute to the further development of KAS BANK.”

03 Sep 2016

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Hans Snijders has plenty of management experience under his belt, in both IT and business. When he was just 28 years old, he was managing 150 employees. “The main thing that taught me was that you have to earn the loyalty of your clients anew each and every day. That’s true of every organisation, including KAS BANK. Everyone at the company has to be aware that they are pulling in the same direction. As a manager, you have to lead by example by spending time with your staff. At the same time, you have to remain critical of who you are and what you’re doing as a company. Markets change, the needs of your clients change - and you have to keep pace." 

"Right now, KAS BANK is in the middle of just such a change process. For me, it is a challenge to help shape that process. Without, I should point out, stepping into the Board of Directors’ shoes. Supervising and giving advice to the Board of Directors is our statutory task. So, as a Supervisory Board, you constantly have to ask yourself: is everything working properly? Is the strategy still consistent with the low risk propensity of the bank? What’s the situation with Risk and Compliance? A strategy is not a static blueprint for the future, but a dynamic process. And it is our job to constantly review whether the path carved out is still within the agreed boundaries.”

Although Snijders advocates regular turnover on the Supervisory Board, he is also concerned that the “common thread” of supervision is being lost. “In the financial sector in particular, legislation and regulation is becoming ever more complicated. Because of this, even as a supervisory director, you have to constantly develop and learn. So it can be a pity if that knowledge disappears after 8 years, purely because your time is up. What I really am in favour of is the promotion of diversity, not just at executive level, but throughout the organisation. An organisation must, to some extent, always be a reflection of society. This makes you richer and better and helps you get ahead as a company.”

Keep surprising the client
"As a team, it’s a good idea on every level to constantly ask yourself whether you are still doing the right things for the client. Keep surprising the client. Their loyalty must never be taken for granted. This doesn’t mean always doing what the client asks of you. Being client focused is not about being at the behest of the client no matter what. Explain what you are doing, be clear about what the client can expect of you and fulfil those expectations. And do everything in your power to achieve that together. In this regard, I’ll be very happy if client satisfaction has risen to at least 8.5 four years from now."

Who is Hans Snijders?

Who is Hans Snijders?

Hans Snijders (1956) studied business administration at Erasmus University in Rotterdam, before attending training courses for Chief Information Officers, Supervisory Directors and Regulators. In 1984, at the age of 28, he was made Director of L + T Informatica. After this, he held managerial roles at Pink Roccade, ASZ, Relan and Ordina. He then became CEO, first at Syntrus Achmea and then, until February 2016, Achmea Investment Management. Since 2006 he has also been a Director of Cquinn Consulting.

Hans Snijders was first approached as a potential successor to Jean Frijns back in February 2016. He was interested right away. “I was already familiar with KAS BANK from my past at Achmea Investment Services, but that’s not the same as getting heavily involved in a company.”

Snijders took plenty of time preparing for his role. As well as reading thick piles of policy documents, he talked at length with members of the Supervisory Board and Board of Directors, the senior management and the Workers Council. His primary focus was the relationship between IT and issues relating to commercial development, Risk and Operations and his remit on the Supervisory Board (SB). Once De Nederlandsche Bank had given its approval, his nomination could be definitively announced.

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Michiel Janssen

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Michiel Janssen

Secretary to the Supervisory Board
+31 (0)20 557 5230